Return on Investment in Taxi Software: Simple Calculations for a Small Town in Kazakhstan

Hello! Owners of small taxi companies in district centers and small towns of Kazakhstan (with fleets of 30–70 drivers) often ask: is it worth switching to dedicated dispatch software, and how quickly will it pay off? In this article, we will look at the payback of taxi software using simple and realistic figures. We will take the Tonotel cloud solution as an example and show how it can work for a regional company.

Input data for the calculation

A typical taxi company in a small town or district:

Parameter Value Number of drivers 50 Average number of orders per car per day 12–15 Average ride price 800–1000 tenge Average daily company revenue ≈ 520 000–650 000 tenge Monthly revenue (25 working days) ≈ 13–16 million tenge

Tonotel pricing

Current pricing as of December 2025:

• "Optimal" plan — suitable for companies with up to 70 drivers.
• Price: 71 400 tenge per month (includes up to 70 drivers).
• Each additional driver — 1 080 tenge.
• Trial period — 14 days free with full functionality.

No commission on turnover and no hidden fees for core features.

Where the savings and additional revenue come from

Source Approximate amount per month (tenge) Explanation Fewer dispatchers 250 000–300 000 Automatic order dispatch lets you manage with a single dispatcher Lower costs for communications and radios 50 000–80 000 Built-in telephony and driver apps Fewer calculation errors 100 000–200 000 Automatic accounting of bonuses and payouts Total savings 400 000–580 000 Additional orders via the free Tonotel order exchange 1 500 000–3 000 000 +15–30% orders from other companies on the same software (no commission) More customers thanks to bonuses and the referral program 400 000–1 000 000 The loyalty program and referral system run automatically Better driver retention 200 000–500 000 Transparent settlements and ratings reduce turnover Total additional revenue 2 100 000–4 500 000

A simple Tonotel payback calculation

Indicator Conservative scenario Optimistic scenario Cost savings 400 000 ₸ 580 000 ₸ Additional revenue 2 100 000 ₸ 4 500 000 ₸ Total gain 2 500 000 ₸ 5 080 000 ₸ Tonotel cost 71 400 ₸ 71 400 ₸ Net gain in the first month +2 428 600 ₸ +5 008 600 ₸ Payback period 1 month 1 month

Even by cautious estimates, the software pays for itself in the first month and then keeps generating additional profit.

Why this works especially well in the regions

• In small towns, additional orders via the exchange quickly cover "empty" areas.
• Automation is especially noticeable with short rides and a small staff.
• Customers and drivers value stability and convenience.

Conclusion: Tonotel quickly returns your investment

For a taxi company in a small town in Kazakhstan, switching to Tonotel usually pays off within the first month. You pay 71 400 tenge per month for the "Optimal" plan and get tangible savings plus revenue growth thanks to automation and the free order exchange.

Want an exact calculation for your company? Tell us the number of cars and your approximate turnover — we will calculate it for free.

Sign up at tonotel.com and try it free for 14 days. Many have already seen results in the first few weeks.