Sources of Additional Orders for a Taxi Service in Kazakhstan 2025
Hello! With fierce competition in Kazakhstan's taxi market, many service owners are looking for effective ways to get additional taxi orders without huge advertising costs. Today we will look at how to attract more rides at minimal cost and increase your taxi service's profits.
At the moment there are two main sources of additional taxi orders: order exchanges and taxi aggregators.
Taxi order exchanges
On order exchanges, taxi services trade orders with each other: they sell surplus orders and buy the ones they lack in their areas. The exchange charges a small commission for acting as an intermediary.
Modern taxi dispatch software often comes with ready-made integration with popular exchanges (both local and international exchange platforms are actively used in Kazakhstan).
Cloud solutions such as Tonotel are especially cost-effective: in our software you can set up a free order exchange with other taxi services that also run on our platform. This means that all services connected to Tonotel automatically exchange orders within the system without any commission. You get additional rides in areas where you have few cars and pass your surplus orders to partners — everything happens in real time and is completely free. Such a built-in exchange helps even a new taxi service quickly build up volume in any city in Kazakhstan.
Taxi aggregators in Kazakhstan
Aggregators are large services that collect orders through their apps and sell them to connected taxi services. In Kazakhstan, the leaders are Yandex Go, inDrive and DiDi. These platforms have millions of users, and connecting to them provides a steady flow of orders.
Working with aggregators requires compliance with the new 2025 rules: registration in the register of carriers, official registration of drivers, and cars without right-hand drive.
Benefits of connecting to exchanges and aggregators for a taxi service
Connecting to these sources brings real benefits to taxi owners in Almaty, Astana and the regions:
- Additional orders without marketing costs
- Higher profits thanks to more completed rides
- Attracting and retaining drivers — more orders mean stable earnings for them
- Fewer declined customer requests — there is always a car in the right area
- Shorter pickup times, which increases passenger loyalty
This is especially important for new taxi services. If your taxi software (for example, Tonotel) has a built-in free exchange and ready-made integrations with aggregators, you can start receiving orders right away and quickly break even — even in a small town in Kazakhstan.
Recommendations for choosing order sources
- Start with Tonotel's built-in free exchange — it is the cheapest (or rather, completely free) and fastest way to get your first additional rides from partners on the same software.
- Connect to the major aggregators (Yandex Go, inDrive) for a mass flow of customers, but keep their commission in mind (usually 15–25%).
- Combine both approaches for maximum city coverage and a stable fleet workload.
In the end, making proper use of exchanges and aggregators will allow your taxi service in Kazakhstan to grow without huge advertising budgets. The key is to choose reliable cloud taxi software with ready-made integrations and a free internal exchange, such as Tonotel, and additional orders will start coming in from your very first days of operation.